The Sicilian Butcher, the popular North Phoenix restaurant, is expanding its footprint with a new, flagship location in the heart of the Southeast Valley at Chandler Viridian PRIMEGATE at Fashion Center. This will be the second Sicilian Butcher for the Maggiore Restaurant Group. Located at 3151 W. Frye Road, the space will occupy 4,600-square-feet. The restaurant concept is the brainchild of Joey Maggiore and his wife, Cristina. The Sicilian Butcher puts a uniquely modern twist on old world traditions and specializes in a build-your-own meal experience with craft meatballs, freshly made in-house pastas and charcuterie boards. The Sicilian Butcher will also provide to-go services, along with a marketplace and a large indoor-outdoor social scene serving classic Italian wines. The market side will also be the first to feature an extravagant, new signature build-your-own Cannoli Bar.
The bold, progressive architecture of the newly completed building pairs perfectly with Maggiore’s modern concept. Roll-up doors that open onto the massive outdoor dining and lounge areas with art and water features will create a truly lively energy.
“In addition to the incredible location, what really drew me to PRIMEGATE over other possibilities was that the architecture and setting was unlike anything else we’d seen. I thought about how positively that would reflect our brand too,” Maggiore said. “This is a rare project where we have the chance to create a banner location that will generate buzz in the community. We will be able to provide a top-notch neighborhood experience for our customers, whether they are lunching out, dining in or taking out, all in a high-end, high exposure destination.”
PRIMEGATE is located at the southwest corner of Frye and Price (Loop 101) Roads at the entrance to
Chandler Fashion Center. The 24,000-square-foot dining and shopping venue of Chandler Viridian is a 25-acre mixed-use project with Class-A office, luxury apartments and hospitality, all anchored by Chandler Fashion Center and the newly renovated Harkins Theaters Fashion 20 with CINÉ-1 experience.
The Sicilian Butcher is projected to open by the end of the year.
“Having a well-regarded, seasoned restaurant operator like the Maggiore Group quickly jump on board with a Sicilian Butcher, endorses our larger idea of providing fresher, more inspired offerings in a premier setting as alternatives to the older, more commonplace choices that have dominated this trade area’s landscape for so long,” said Peter Nelson, president of WINLEE, the commercial real estate arm of Phoenix-based Winfield Lee Investments. “In addition to its superb surroundings, PRIMEGATE still offer’s plentiful, convenient parking and access, is central to dense employment and residential, and is located on the corner of one of the busiest intersections and freeways in the Valley. It has the best of everything. Given that, we look forward to bringing along additional energized brands which will complement the tenant mix.”
The Maggiore Group is a family-owned and operated restaurant group based in Scottsdale, Ariz. The Maggiore family opened its first restaurant, Tomaso’s, in Phoenix on the Camelback Corridor in 1977. Today, The Maggiore Group’s restaurants in Phoenix include Tomaso's, Tomaso's When in Rome, Hash Kitchen and The Sicilian Butcher. For more information about all of the concepts, visit maggioregroup.com.
You can also follow the concepts on their social media handles. For Facebook visit: @MaggioreGroup, @Haskkitchenaz, @Thesicilianbutcher, @TomasosPhoenix and @Tomasoswheninrome. For Instagram visit: @Themaggioregroup, @Hashkitchen, @Thesicilianbutcher, @Tomasosphoenix and @Tomasoswheninrome.